We help e-commerce and lead-generation companies turn their marketing and business data into real profit. Working alongside their in-house team, agency partner, or both.
We usually help in three connected areas.
We help you optimize for what actually matters: profit and Lifetime Value (LTV), not just top-line revenue. For lead generation, we shift the focus from volume to Sales Qualified Leads (SQLs).
Bring your GA data into BigQuery to reclaim the full picture of anonymized, consentless data. We bridge it with real marketing costs and ERP data like cancellations and actual margins so you can make better decisions.
Find the truth in your marketing spend through a triangulation of data-driven attribution, Marketing Mix Modeling (MMM), and rigorous experimentation.
Simulate the possibilities. Understand the outcomes.
A couple of lightweight tools that show how we think about optimization and commercial trade-offs.
16 years of experience connecting marketing with analytics
Case Studies
You have a strong internal analytics or data team and want them to handle the specifics of marketing analytics with more confidence.
- Finding a profitable price per acquisition through CLV and LTV
- Evaluating marketing and expansion through incrementality
- Bloomreach orchestration
Adam is a leading expert and also a trustworthy, organized discussion partner. I highly value the cooperation with him.
You are already successful and will probably keep growing even without better data, but you know the business will be stronger with it.
- Connecting data into a BigQuery warehouse
- Reporting automation
- Marketing evaluation
We used to avoid talking about our data work because we felt we had gaps there. Now we increasingly see that we are ahead.
You want to be the best, and building a full in-house performance team does not make sense for you.
- Digital promotion management
- Support for expansion
- Web analytics
I like the combination of professionalism and informality at igloonet. Honestly, you got us out of a tight spot.
Most often, we sit between decision-makers, channel owners, and the teams responsible for data quality.
We typically work with:
If you want a clearer view of marketing performance, better measurement, or stronger profit focus, this is a good place to start.